Classic skills. Future-forward ideas. Virtually everywhere.
My First Virtual Meeting
Which of the following best describes a Virtual Meeting?
- A Zoom call on steroids
- A website
- An in-person meeting on a much, much, much smaller stage
- The Nightly News
If you answered “Yes,” you’re right.
It took the combined talents of creative allies Ken Wojcieszek of Gryphn Studios to design the Platform and Jeff Maslouski of Provident Creative to edit and animate the video elements; Unbridled Solutions LLC to build the Platform and direct the live event; Gemini Productions to provide the studio crew in Nashville; and a very trusting client to deliver the two-day event. In the post-meeting survey, the client remarked,
“I can’t believe they made a virtual meeting that engaging. Amazing!”
To learn more, download the overview of My First Virtual Meeting
Opportunity Centric Marketing
Opportunity Centric (or Pursuit-based) marketing increases sales success when pursuing high-value opportunities.
From understanding buyer values to presentation and delivery team selection, consistent and persistent communication across multiple channels focuses on the win themes that differentiate the sales organization.
I have led creative and production teams for multiple clients that have delivered winning results.
Playing to Win
For ten years, I led the team that produced Zurich’s Annual Management Meeting, “Playing to Win.”
From theme and graphic development to video and presentation support. From staging and scenic for audiences of 500 to intimate on-the-road gatherings in a dozen cities. From print support to games on the tables to keep the audience focused on the message.
We pivoted as needed to support Zurich’s leadership team.
DePuy National Sale Kick-off Meetings
After supporting a Bond-esque sales kick-off meeting in Palm Beach, we delivered The Winning Hand in Las Vegas (including a private concert with Sheryl Crowe).
We were set for a Mardi Gras-style celebration in New Orleans when Hurricane Katrina hit.
In four months, we changed locations, themes, staging, entertainment and Conquered the Americas from Puerto Rico.
100th Anniversary Celebration
Having worked alongside BDO’s leadership team for a decade, we were invited to be part of the Centennial Planning Committee.
The theme and graphic design we created were adapted across print, video and the web.
On-camera interviews with partners resulted in video podcasts that were launched throughout the year and provided content for weekly news postings on the company’s intranet site.
The 100th Anniversary book was designed and print by the team.
Gateway for Cancer Research
Today, cancer accounts for an average of 11,500 deaths/week in the United States.
Novel and innovative therapies offer hope where once there may have been none. I have had the privilege of telling the stories of many of the researchers, clinicians and cancer patients who are part of the clinical trials that advance these treatments.
These stories support the fundraising efforts of Gateway for Cancer Research, where 99 cents of every dollar donated helps fund clinical trials.